Outdoor Advertising at its best achieves direct communication
- where they live, work, play,
- where they drive and shop,
- where they commute, and
- where they congregate.
With today's marketing strategies being driven by the consumer,
who is being exposed to more messages than ever before, Outdoor
is a proven medium in the mainstream media mix.
Outdoor is about delivering impact and awareness - it
captures 'share of mind' and produces measurable results. No other
media can match the impact and reach against the investment.
Outdoor can provide strong national exposure right down
through to being at the retailer's front door. It can complement
other mainstream media buys - catching the light TV viewers, those
who listen to non-commercial radio stations and those who read
When it comes to demographics, Outdoor, with its mix of
product types and dedicated locations, can reach specific markets
throughout the spectrum whilst still remaining the most
cost-efficient of all the mainstream mediums.
Outdoor can provide:
- Broad market reach and high,
- 24 hours-a-day, 7 days-a-week
- Cost-efficiencies that are
unachievable using any other mainstream medium
- Ability to reach markets and/or
demographic profiles considered difficult or too expensive with
- A perfect strategic
add-on/extension with other media activity such as television
- A stand-alone advertising launch
- A reminder medium when other
activity tapers off
- Communication to markets that other
media cannot reach
A-mole Projects has the expertise to achieve the
above. Call (020 5 003 933) us now and let's do business.