If your organization is using the Web to market, you've probably figured
out by now that the only thing that matters is results. The advertisers
who are having success aren't always the ones with the prettiest ads,
the cleverest slogans, or even the biggest budgets— they're the ones
with the best strategy.
Sure, you could hire a web designer to do your
online marketing or a traditional ad agency that claims to have an
online marketing "division," but let's be honest; that's probably not
going to work out too well because digital marketing isn't their core
competency. It's ours. In fact, it's all we do and have been doing in
many years now.